Out Of The Box Publishing
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Out of the Box Publishing was a
Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
-based publishing company specializing in family, card, and party games. As of October 2013, they had published over 45 titles. Out of the Box Publishing was best known for games that are easy to learn and quick to play. The company has received numerous awards including Mensa Select, Toy of the Year, Parenting for High Potential, and National Parenting Center.


History

Out of the Box Publishing was established in 1998 in
Madison, Wisconsin Madison is the county seat of Dane County and the capital city of the U.S. state of Wisconsin. As of the 2020 census the population was 269,840, making it the second-largest city in Wisconsin by population, after Milwaukee, and the 80th-lar ...
by Mark Osterhaus, Ellen Winter, Alan Waller, Cathleen Quinn-Kinney, and
John Kovalic John Kovalic (born Robert John Kovalic, Jr. on 24 November 1962) is an American cartoonist, illustrator, and writer. Career Born in Manchester, England, Kovalic is best known for his ''Dork Tower'' comic book, comic strip, and webcomic, and oth ...
. The first game published by the company was '' Bosworth'', a four-player chess variant which has since been retired. In the summer of 1998, Out of the Box Publishing acquired the license for their most well-known game, ''
Apples to Apples ''Apples to Apples'' is a party game originally published by Out of the Box Publishing Inc., and now by Mattel. Players start with a hand of seven "red apple" cards, which feature nouns. A player is selected to be the first judge, and that judge ...
'', from inventor Matthew Kirby. ''Apples to Apples'' was redesigned into its current form by Mark Osterhaus and the content was created by Ellen Winter with help from their family: Leah Sugar, and Max Osterhaus. Over the next ten years, Out of the Box grew into a leading American game company, supplying games to thousands of specialty toy stores,
Target Target may refer to: Physical items * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fi ...
,
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
and
Toys R Us A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include Toy block, toy blocks, Board game, board games, and Doll, dolls. Toys are often designed for use by children, although many are designed sp ...
, as well as distributing games worldwide. During this time, Out of the Box licensed and distributed games in more than 10 foreign countries (Germany, UK, Scandinavia, France, Australia, New Zealand, South Korea, and others) and amassed more than 15 awards for game design. While Out of the Box held the license for ''Apples to Apples'', it produced and sold over three million copies. In 2007, the company sold the licenses to ''Apples to Apples'', ''
Blink Blinking is a bodily function; it is a semi-autonomic rapid closing of the eyelid. A single blink is determined by the forceful closing of the eyelid or inactivation of the levator palpebrae superioris and the activation of the palpebral portio ...
'', ''Snorta'' and ''Qwitch'' to the
Mattel Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in more ...
Corporation, several owners retired, and several new owners (including children of the previous owners) were invited to join. Since the sale, Out of the Box had new growing games, such as ''Word on the Street'', ''7Ate9'', and ''Snake Oil''. Out of the Box Publishing is no longer in business. They sold all of their remaining inventory and ceased operations in October 2015.


Games

Out of the Box Publishing was best known for games that take less than five minutes to learn, and less than a half an hour to play. All Out of the Box games are family-oriented and appropriate for kids and adults. Their games have been called "surprisingly entertaining" and "silly fun", as well as "thought provoking and humorous". Nearly all of the games in their catalog were created after 2008. The company received over 600 submissions a year and published about two new games per year.


List of published games

*''10 Days in Africa'' (2003) *''10 Days in Asia'' (2006) *''10 Days in Europe'' (2005) *''10 Days in the Americas'' (2010) *''10 Days in the USA'' (2003) *''7Ate9'' (2009) *''aBRIDGEd'' (2006) *''
Apples to Apples ''Apples to Apples'' is a party game originally published by Out of the Box Publishing Inc., and now by Mattel. Players start with a hand of seven "red apple" cards, which feature nouns. A player is selected to be the first judge, and that judge ...
'' (1999) *''Apples to Apples Button Men'' (2002) *''Apples to Apples Custom Cards'' (2002) *''Apples to Apples Kids'' (2000) *''Apples to Apples Party Box'' (2003) *''Apples to Apples Party Box Expansion One'' (2004) *''Apples to Apples Party Box Expansion Two'' (2004) *''Backseat Drawing'' (2008) *''Backseat Drawing Junior'' (2009) *''Basari'' (2003) *''Blink'' (2005) re-release *'' Bosworth'' (1998) *''Bug Out'' (2011) *''Cineplexity'' (2006) *''Cloud 9'' (2003) *''Cover Up'' (2006) *''Easy Come, Easy Go'' (2004) *''Fish Eat Fish'' (2003) *''Gavitt's Stock Exchange'' (2003) *''
Gold Digger Gold digger is a term for a person, typically a woman, who engages in a type of transactional relationship for money rather than love. If it turns into marriage, it is a type of marriage of convenience. Etymology and usage The term "gold ...
'' (2002) *''Harry's Grandslam Baseball'' (2004) *''Letter Roll'' (2009) *''LetterFlip!'' (2004) *''Mix Up'' (2006) *''My Word'' (2008) re-release *''Ninja versus Ninja'' (2008) *''Party Pooper'' (2008) *''Pepper'' (2006) *''Qwitch'' (2006) re-release *''Rock!'' (2008) *''Shipwrecked'' (2000) *''Snake Oil'' (2012) *''Snorta'' (2003) *''Squint'' (2002) *''Squint Jr.'' (2004) *''Super Circles'' (2009) *''The Chain Game'' (2008) *''Tutankhamen'' (2003) *''Wallamoppi'' (2004) *''
Whad'Ya Know ''Whad'Ya Know?'' is an American comedy, interview, and quiz radio show. Hosted by Michael Feldman, it was created in 1985. During its radio run, it was produced by Wisconsin Public Radio and distributed through Public Radio International. Feld ...
'' (2003) *''Wildside'' (2003) *''Word on the Street'' (2009) *''Word on the Street Junior'' (2010) *''Zen Benders'' (2008)


Distributors

Out of the Box Games are distributed by: *999 Games (Netherlands) *ACD (USA) *Alfit (Israel) *Alliance Game Distributors (USA) *Amigo Spiel (Germany) *Board Game Club (Hong Kong) *Carant Entertainment (Mexico) *Creative Fun (Singapore) *Esdevium Games (UK) *GTS Distribution (USA) *Korea Boardgames (South Korea) *Lion Rampant Imports (Canada) *Logical Toys (New Zealand) *LU2 Experts en Jocs de Taula (Spain) *My Games (India) *Paradigm Infinitum (Singapore) *Pegasus Spiele (Germany) *Phantasia (Taiwan) *Ravensburger Spielverlag (Germany) *Rootstem Co. (South Korea) *Spilavinir (Iceland) *Sunset Games (Japan) *Swan Panasia (Taiwan) *Vennoroed (Norway) *Ventura (Australia) *Wargames HK (Hong Kong)


Trivia

The artistic director and one of the founders of Out of the Box Publishing,
John Kovalic John Kovalic (born Robert John Kovalic, Jr. on 24 November 1962) is an American cartoonist, illustrator, and writer. Career Born in Manchester, England, Kovalic is best known for his ''Dork Tower'' comic book, comic strip, and webcomic, and oth ...
, was also the illustrator for ''
Munchkin A Munchkin is a native of the fictional Munchkin Country in the Oz books by American author L. Frank Baum. They first appear in the classic children's novel ''The Wonderful Wizard of Oz'' (1900) where they welcome Dorothy Gale to their city in O ...
'' and ''
Dork Tower ''Dork Tower'' is an online comic created, written and drawn by John Kovalic. It chronicles the lives of a group of geeks living in the fictional town of Mud Bay, Wisconsin. Mud Bay's design is strongly influenced by the author's home town of M ...
''.


References


External links

*
Out of the Box Blog

Out of the Box Facebook Page

Out of the Box Twitter Page

Out of the Box YouTube Channel

Snake Oil Game Facebook Page
{{Authority control Board game publishing companies Card game publishing companies